Beauty Counter Scam Rumors Exposed

If you’ve tried searching “Beauty Counter scam” only to find yourself in one-sided reviews, then this is for you.

It must be that you’ve learned about Beauty Counter from someone who invited you to join the business or is selling its products.

Well, Beauty Counter is not a scam.

It is a legitimate MLM company in the cosmetics industry and you can make money with this business opportunity – by selling Beauty Counter products and recruiting people.

But Beauty Counter is not for everybody.

You’d be surprised to know that over 95% of people who join Beauty Counter does not make a decent income.

No wonder many people believe Beauty Counter is a scam. You would think that a company with a good product line and a promising compensation plan is the perfect formula for success in MLM.

It isn’t the case with Beauty Counter and I will discuss why.

Discover: How to Start Making a Passive Full-Time Income Without Selling or Recruiting

What Is Beauty Counter

Beauty Counter or BeautyCounter is a multi-level marketing company that sells cosmetics, skin care, and other beauty-related products.

Beauty Counter Scam Review

Its official website is www.beautycounter.com and has been operating since 2013.

Beauty Counter was founded by Gregg Renfrew.

Beauty Counter Founder Gregg Renfrew

Beauty Counter Products

Beauty Counter offers a wide selection of cosmetics and beauty related products.


The company is selling some of the most popular products in skin care, makeup, lip sticks, bath and body, and the men products (Counterman).

There are too many Beauty Counter products for me to mention one by one so if you want to check them out, click here.

Have you tried any Beauty Counter products? How are they?

Feel free to leave a comment below.

Beauty Counter Compensation Plan

Beauty Counter is a multi-level marketing company. There are two ways you can make money with Beauty Counter.

#1 Retailing Commissions

Earn 25% up to 35% in profits by selling Beauty Counter products.

This includes the profits for the sales you make on your personalized website (which Beauty Counter will provide you) just like how Amazon FBA or Shopify works.

There are no minimum sales requirements to qualify for retails commissions and there are no mandatory requirements to purchase any products.

#2 Override Commissions

These are commissions that you can earn by recruiting people into the company.

Based on your rank and the amount of product volume you sell, you can earn up to 5-9% from the sales of each person on your team.

You will also earn free trips, bonuses, and incentives as you get your rank higher.

To fill you in with the technicalities, here’s an updated (May 2019) video of Beauty Counter’s compensation plan.

So, what do you think of the Beauty Counter compensation plan?

Do you believe that you can make a decent income by selling the products alone, or perhaps it is heavily inclined to recruitment?

Share your thoughts and opinions in the comment section below.

Discover: How to Start Making a Passive Full-Time Income Without Selling or Recruiting

Beauty Counter Membership Options

If you want to be a Beauty Counter Consultant, you can get started by paying the initial fee of $98.

Beauty Counter Consultant Membership

After you pay the initial fee, you will have to choose from the different Beauty Counter Starter Kits.

The Starter Kits contains various products that you can sell to start your business officially.

  • Skin Care Basics – $285
  • Skin Care Best Sellers – $565
  • Deluxe Skin Care – $760
  • Complete Counterman Collection (Men Products) $132
  • Makeup Master Kit – $685

There is also a $50 Business-Builder renewal fee that is auto-billed annually on every Consultant’s anniversary date

Learn more on how to become a Beauty Counter Consultant.

What I Like About Beauty Counter?

Before we discuss why some people think Beauty Counter is a scam, allow me to highlight the good things about this company.

#1 Informative Website

One thing that amazed me about Beauty Counter is how the company made it so easy for anyone to get to know them.

If you visit its website www.beautycounter.com, you will find almost everything you need to know about the company.

From the company’s history, Beauty Counter products, tips on how to become a Beauty Counter consultant, compensation plan, income disclosure statement, you name it, they have it.

I always admire MLM company’s that shows the public this much transparency.

#2 No Product Inventory Requirement

Beauty Counter do not require a monthly product reorder.

You can choose to meet the monthly quota or not; it is up to you. Although you have to if you want to qualify for the bonuses and rewards.

#3 Good Variety Of Products

There are plenty of Beauty Counter products that you can choose from. From lipsticks to makeups to men’s personal care.

This could work well for you as a Consultant.

The more products you can offer to your customers, the higher your chance to close a sale.

What I Don’t Like About Beauty Counter?

In this section of the Beauty Counter review, I will discuss the downsides of the Beauty Counter business, including the reason why some people think that Beauty Counter is a scam.

#1 US And Canada Only

Although this could be hardly a reason for people to be calling Beauty Counter a scam, you need to know that only US and Canada residents can become a Beauty Counter Consultant.

So if by any chance you are reading this Beauty Counter review outside those two countries, then you should consider taking a look at this business alternative instead.

#2 Hard To Sell The Products

The most common complaints of the members of the Beauty Counter is how challenging it is to sell the products.

It is not surprising since the Beauty Counter products are beauty-related products which the competition is very high.

Popular companies like Maskcara BeautyMary Kay, AVON, and Forever Living have the same product lines.

And in addition to the high competition, it will be hard to sell the Beauty Counter products because they are relatively expensive compared to its non-MLM products.

Beauty Counter Products

I know there are a lot to process in the image above. But I want you to focus on why the customer finally decided to buy the product.

It’s because she was hounded…

Which could only say a lot about how hard it is to sell Beauty Counter products.

I am not saying that all consultants operated this way, but it’s a scenario that is commonly observed in the MLM industry.

#3 Beauty Counter Product Complaints

While some people sing praises about the Beauty Counter products like this:

Beauty Counter Product Review

Or like this one:

Beauty Counter Product Reviews

There are also those who are disappointed with their Beauty Counter experience.

Beauty Counter Products Customer Review

One thing I want to point out here is that no matter what good (or bad) things other people say about Beauty Counter products, the only way you will know for sure is to try them yourself.

#4 Heavy Emphasis On Recruitment

Beauty Counter have one of the easiest MLM compensation plan to understand in the world.

But it does not change the fact that for you to earn a better income with this company, you need to put the majority of your efforts into recruitment.

Take a look at Beauty Counter’s comp plan again.

The big rewards and bonuses are intended for Beauty Counter Consultants who can build a big network of people rather than sell many products by themselves.

Now, this is a gray area because according to the FTC, when distributors are relying on recruitment instead of product sales to make money…

They are getting involved in a pyramid scheme.

Well what do you think? Is Beauty Counter a scam and a pyramid scheme in your opinion?

Leave a comment below.

#5 Most Consultants Don’t Make Money

For your reference, take a look at Beauty Counter’s Income Disclosure Statement.


Only the Senior Manager and above earns a decent monthly income. This leaves more than 95% of the Beauty Counter Consultants struggling to make both ends meet.

Are you confident that you would belong to the top 5%?

Well before you answer that question, below are the reasons why over 95% of Beauty Counter Consultants are not making a good income.

Why Over 95% Of Consultants Don’t Make A Good Income With Beauty Counter

#1 Expensive Products

Name an MLM company like Beauty Counter that offers affordable products.

I bet you cant.

MLM products are usually more expensive than similar products you can buy in malls or boutiques because the profit is needed to pay off its distributors and support the company’s compensation plan.

Imagine the challenge distributors face having to convince people to buy their products when the price is 3, 5, or even ten times higher than usual!

If you want to make a living with Beauty Counter, you have to learn how to promote your products more effectively.

#2 Wrong Mindset

Many people join an MLM company like Beauty Counter without even trying the products first.

This is because they fell for hypes, sweet promises and the wrong assumption that MLM (like Beauty Counter) is an easy way to make money.

There is no such thing as a Get-Rich-Quick program and if you are offered one, it is likely a scam.

For you to make money with Beauty Counter, you need to work hard, be patient, and learn the skills to become a good MLMer.

More importantly, selling and recruitment has to be your passion.

Tired Of Your 9-5 Job But Selling And Recruitment Are Not Your Cup Of Tea? Then Get Out Of The Rat Race With This Online Business Program Instead

#3 Lack Of Leads

The biggest challenge anyone will face as a Beauty Counter Consultant is how to get an endless source of leads.

Sure you can turn to your family and friends during the first months but after that, what then?

  • Cold calling?
  • Prospecting strangers?
  • Handing out flyers in malls?

I’ve been there and I will tell you, those things don’t work!

Find Out: A Strategy Used By Top Beauty Counter Consultants To Get A Seemingly Endless Supply Of Leads

Verdict – Should You Become A Beauty Counter Consultant

I believe that the answer to this depends on your passion and what you want to do to with your time and money.

If selling products (online and offline) and recruiting people to join your business is up to your alley, then you could give Beauty Counter a try.

But only join Beauty Counter once you have used its products and is satisfied with the results.

Promoting a product that you have not tested yourself will be extremely hard. You would likely just lie to your customers to get sales.

Also, joining an MLM company with this kind of mindset is why over 95% of people fail in this business.

And the people who believes Beauty Counter is a scam usually comes from this population.

Beauty Counter Business Alternative

But what if you want to make money without selling and recruitment? Is it at all possible to make a full-time income even as a complete newbie?

Well, I have an alternative business opportunity that might be more suitable for you.

This online business program has already changed the lives of many people and is designed for beginners.

It allowed many ordinary people to earn a 6-figure monthly income online that they are eventually able to quit their 9 -5 jobs! This could happen to you too! 

I know this all sounds too good to be true so here’s a proof.

Before You Leave: Check Out My #1 Recommended Business Program For Internet Marketing Beginners

Thank you for taking the time to read this Beauty Counter review.

I sincerely hope that you found the answers that you were looking for.

If you think this is useful, kindly share this with the people you know so they too could benefit from this kind of information.

Meanwhile, should you be interested in finding other means to make money online

There is a signup form below for a FREE online course that will teach you how to turn any of your passions and interests into profits.

Your pal,


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