I guess I am the first person reviewing the Digital Genius Lab (DGL).
Just did a Google search on 23 March 2018 and I only found reviews from the DGL's Facebook page. The rest of the search results were not related to DGL.
Digital Genius Lab is a pretty new Internet Marketing training program which teaches you how to make money online by promoting DGL on Facebook.
I'm glad you found this Digital Genius Lab review, because I am going to share with you everything you need to know in order to make an informed decision.
I've even taken the leap to join the DGL membership in order to give you a 360 degree overview of what this program is about. The rest is up to you to decide.
My first encounter with DGL was when several prospective DGL members approached me to do a review about this program.
Most of them have complained about the DGL's lack of transparency about their "High Ticket" product (I'll discuss this in the later part of this review).
The first thing that I found was that there wasn't anybody reviewing this program yet.
So, with my investigative cap on, I've dived into the program and here's what I've found.
What is Digital Genius Lab?
It is a Digital Marketing Training Platform that teaches you how to promote Digital Genius Lab on Facebook using paid ads.
They say that the 90% of the work is done-for-you because they will build the back-end sales funnel for you.
The 10% work that you have to do is to source for traffic on Facebook, and drive them to DGL.
Anybody without any prior knowledge can learn from their training course that supposedly teach you how to make money from this program.
Digital Genius Lab seemed to be founded by Sean Malone, Chris Baden and other "Digital Geniuses" whom you will encounter in the membership area, but when I made a purchase through their platform, interestingly, I've got an email receipt from support@PyjamaBosses.com.
If that's the case, I assume that the real founder of DGL is related to the pyjamabosses.com.
However, on the pyjamabosses' website, DGL wasn't listed in its product listing.
Like DGL, pyjamabosses is in the business of teaching digital marketing, but it's focus is on promoting Multi-Level Marketing (MLM) companies.
UPDATE: A prospective DGL member has highlighted to me that in fact Pyjamabosses is the owner of the program.
Source: Terms of Service
On the onset, everything about Digital Genius Lab looks legitimate.
They have good branding, and a catchy name.
What's interesting is the things that happen inside of the Membership area.
I'm sure as a DGL member, or as a person who've just come across DGL, you would have listened in to a 2 hour long webinar hosted by Sean Malone and Chris Baden.
In the next section, I am going to give you an overview of what was discussed in the webinar.
The Digital Genius Lab Webinar
"How to start your own online business that affords you the Lifestyle you desire..... Without being a tech expert or needing any prior experience online", this is the message they want to get across to you.
You don't need any prior knowledge or any skills, all you have to do is to learn from DGL and implement what they teach.
The first 15 minutes or so, of the webinar is about Sean Malone's story on how he went from rag to riches, and why he thinks that working a 9 to 5 job is not a good idea anymore.
He also speaks about the difficulties of becoming successful without a good mentor, and that's where he portrays himself as a mentor, a 6 figure per year internet marketer with 10 years of Online Marketing experience.
What I found inconsistent about his story was when he said that Digital Genius Lab was the program that eventually got him to become successful.
A little research into this and I found that digitalgeniuslab.com was registered on 20 November 2017.
I am quite certain that Digital Genius Lab was not the reason for him to become successful.
What you can learn from the webinar is that Affiliate Marketing is the way to go to make a lot of money online.
In fact, he said that to be successful with affiliate marketing, you have to have (1) a good mentor, (2) a high converting sales funnel, and (3) a high-ticket back-end product sale (at least $1,000 per sale).
As a six figure per year earner myself, I totally agree with that statement.
Some claims that I don't agree with
Here are some things that Sean Malone said in the webinar that I don't agree with...
Website Building Requires Selling. Personally, I dislike selling as well, but I do have a website.
Drop-Shipping requires you to buy inventory. That's in the past, but not anymore. You don't need to buy inventory to Drop Ship. When there is an order, you make the call and the product will be sent to the customer directly from the supplier.
Cost Per Lead for $4 is a Steal. Sean Malone said that normally to acquire a lead online would normally cost $6 to $10 per lead. A lead is basically someone who subscribes to your email list. Unfortunately I have to disagree because I acquire leads without spending any money.
Direct Access to Six Figure Income Earner usually cost $500 per hour. Hmm... Maybe I need to start charging people for my advice.
What's in the Digital Genius Lab?
Digital Genius Lab is still in its infancy stage, even the Facebook Group isn't working at the time of this review (hopefully this is fixed by the time you read this review).
Clicking on the Facebook Group Button in the membership area will lead you to this:
There's still a lot that hasn't been released yet...
As of 23 March 2018, (refer to the screenshot above) the Laboratory, Elements, and some other bonuses were still not released yet.
It is still too early to judge the worthiness of this program.
The only place that you can get your education now is from its "Training Lab" (I'll discuss this in a while).
The first thing that you need to do when you enter the membership area is to book a coaching call, and then "Step Two" of the coaching process requires you to complete 10 simple questions before the coaching call. These are the questions:
- Do You Have The Heart Desire & Willingness To Make A Change?
- Have You Had Your "Line In The Sand" Moment?
- What's Going On In Your Life "RIGHT NOW" That Has You Wanting To Build An Internet Business?
- What Does A "Perfect Day" In Your Dream Lifestyle Look Like?
- What Is Your Dream Lifestyle Worth To You? In Other Words, If A Genie Were Willing To Grant You The Dream Lifestyle You Previously Described, How Much Would You Be Willing To Pay?
- What Is The Income Goal You're 100% Committed To Achieving In The Next 12 Months?
- Who Besides You Is Going To Benefit?
- What Is Your Monthly Marketing Budget (Money You Can Safely Set Aside Each Month To Market Your Business)?
- What Is Your Start Up Capital Amount?
- If We Were Having This Conversation 3 Years From Today, What Has To Have Happened In Your Life Both Personally And Professionally For You To Be Happy With Your Progress?
Well, I've seen many similar programs that asks these questions, basically, the salesperson or "coaches", will use the information that you've provided to "convince" you to purchase the high-ticket product (I'll share what the product is in a while).
Let's back track a little, in the webinar, Sean Malone said that you'll have access to their "Hands Free Business Package" where you will own your webinar team & sales team.
This is what he was talking about. Their coaches are a part of the sales team. And, the webinar team? It is the exact webinar that got you into DGL.
Basically, all of your future referrals will go through the exact experience as you did when you join the program.
The Training Lab
There's a total of 5 modules.
Module 1 introduces you to the Facebook Fan Page and how you can get "100 Likes" on your Fan Page.
Module 2 teaches you how to set up your DGL back office so that the 90% done-for-you sales funnel will work properly.
Module 3 teaches you how to set up your business manager, ad account, and pixel on Facebook.
Module 4 will teach you some advertising basics, and the "Top 6" most successful type of Facebook ads. The first ad that you should create is where you tell your hero's journey, which is the story of how you've encountered DGL, and why you think it is the best opportunity.
Module 5 will teach you how to identify the "winning" ad and scale it.
In my opinion, the information on the first 3 modules can be found on Facebook itself. So, the information is not of value in my opinion.
However, it's not all bad in this program, module 4 and 5 does give some good info about how to create a good Facebook ad and getting engaged with people on Facebook.
But, for $97 per month or $997 per year, I don't think it is not worth that much.
I've personally tried and tested many Internet Marketing educational products, and there are a few that provides a lot more value at a cheaper price.
But, I would say that Wealthy Affiliate is the best out of the bunch. It provides hundreds of hours of recorded weekly training, dozens step-by-step training modules, live support, internet marketing tools (including web hosting), mentor-ship program, and many more, all for just $49 per month (and no further upsells). You can check out the Wealthy Affiliate review here.
So, what's the "High-Ticket" Product in Digital Genius Lab?
Heard of Enagic?
It is a Multi-Level Marketing (MLM) Company that sells water ionization machines that cost thousands of dollars.
That makes me wonder, if this is an MLM company, wouldn't it look like a pyramid scheme (recruitment scheme) if the distributors focus on recruitment and not product sales?
This question has been asked, and Sean Malone has answered. "Look it up on Wikipedia", that's what he said.
Yes. He claimed that this is not a pyramid scheme according to Wikipedia (we know how reliable their information is).
However, why are other companies like Herbalife and many others being prosecuted as pyramid schemes? Here's what a pyramid scheme really is:
And, here's what the Federal Trade Commission (FTC) said about pyramid schemes.
So, what do you think about this? Does Digital Genius Lab seem like a pyramid scheme? Leave a comment below and let me know what you think?
Let's say that it is not a Pyramid Scheme...
To truly make money with Digital Genius Lab, you have to buy a water ionization machine which cost between $1,250 to $6,000.
Once you have bought the machine, you will automatically be enrolled as an Enagic distributor in order to participate in its compensation plan.
So, here's the total cost you need to know in order to make money from this program:
- A one-time investment in the water ionization machine which cost between $1,250 to $6,000;
- Monthly investment into Facebook Ads (based on your budget ~ usually between $100 to $500 per month or more); and
- The $97 per month for the Digital Genius Lab Membership.
I've shared with you everything I know about DGL, the decision is yours to make.
My Final Word
This program is much like another program called Global Affiliate Zone. Global Affiliate Zone is another Affiliate Marketing program that promotes Enagic.
Sean Malone talks about Affiliate Marketing, when in fact, it is about Multi-Level Marketing.
The fact is MLM companies that focus on recruitment (instead of product promotion) is considered a pyramid scheme in the books of Federal Trade Commission (FTC).
Hopefully DGL will not be caught as the forefront of a pyramid scheme.
In my opinion, there are many programs out there that provides much more value than DGL at a much cheaper price.
Wealthy Affiliate, among others I've mentioned above, are far superior in terms of Internet Marketing training.
I hope I have provide you with sufficient information for you to make your decision.
Whatever decision that you make, I wish you all the best.
Thank you so much for reading this review!
If you find this review helpful, please share it by clicking on the social media buttons below.