What is Info Cash? – Is it a scam?

info-cash-mainName:  Chris Carpenter’s Info Cash
Website:  www.chrisc.com/info-cash
Price: $47 + upsells
Owners: Chris Carpenter

Bare Naked Scam rating: 1 Thumb Down


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What is Info Cash? – Is it a scam?

info-cash-PPCThanks to one of my online buddies, I was introduced to this program. I have spent a huge amount of time going through the entire program and I am pleased to share my experience with you.

First of all, I would like to say that Chris Carpenter’s Info Cash is not a scam, though the introduction video looks like one.

Info Cash is built on the foundation of Pay-Per-Click (PPC) advertisement and Affiliate Marketing. It teaches you how to select a product to promote, write an ad, post on a PPC channel, and most importantly make money online.

While the program provides a lot of useful information on PPC, it is better suited for people who have a prior experience on Internet Marketing. Personally, I would not recommend this to a beginner because setting up a PPC campaign requires a lot of trial and testing, and you would probably spend a lot of money initially trying to find a profitable PPC campaign.

Most people (especially beginners) who did not succeed in their first PPC campaign quit eventually and never want to be an entrepreneur ever again. Therefore, it is suggested for you (if you are a beginner) to avoid this program.

But, do not get me wrong, this program does provide valuable information, however, it is just not suitable for beginners as mentioned.

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Who is Chris Carpenter?

info-cash-google-cashIn 2003, Chris Carpenter developed a program called Google Cash that exploits Google’s PPC program (Google Adsense) to promote affiliated products.

Back in the day, Google allowed affiliate marketers to post advertisements (PPC) that linked directly to the sales page of ultimate product, however, due to the changes in Google’s rules, Google disallowed direct linking to products and hence Google Cash is no longer effective.

While the lessons taught in Google Cash are no longer effective in Google Adsense, it is still usable in general for other PPC platforms. However, the lifeline of Google Cash and Info Cash is still unpredictable at this stage. Other PPC platforms like Microsoft Bing, Yahoo, etc might follow the rules of Google in future.

What exactly is in Chris Carpenter’s Info Cash?

Let us dive right into the program now.

Chris Carpenter’s Info Cash course consist of 3 Phases:

  • Phase 1: Pay-Per-Click (PPC) Advertising
  • Phase 2: List Building
  • Phase 3: Create your own product

Phase 1: Pay-Per-Click (PPC) Advertising


This phase consist of a series of video lessons of approximately 4 hours 30 minutes long. Well, as you can see from the picture above, the course is quite conducive, as it explains clearly the steps to take to setup a PPC campaign.

I do like the way the video lessons are structured in this phase as Chris Carpenter always shows an overview of what the video is all about before he goes into the details. Unlike most products online where they push more upsell products to you even within the members area, Chris Carpenter  gave a good vibe that he is genuinely trying to help.

info-cash-phase-1-stepsFollowing the steps as shown in the picture on the right, Chris Carpenter suggest that you select a product from either ClickBank, Commission Junction or OfferVault to promote, and thereafter use the selected product’s name as the basis of keyword selection for your PPC campaigns.

While it is a good strategy to use the product name for the PPC keyword, as you can sponge on the reputation of the product which leads to high convertibility (i.e. when people actually buy a product and you make a commission), it may have adverse effects if the product has a lot of bad reviews and reputation.

Moreover, you should not restrict yourself from only using the product’s name as your PPC keyword, you should be creative to think of what your “customers” are searching for as a basis of your selection of keywords.

Following that, keyword research will gives you a gauge on the probability of success of your selected keyword. As you might know, highly searched keywords generates a lot of traffic which equates to higher chance of success.

Though the Info Cash course is conducive, PPC campaigns principally consist of a certain amount of risk and there are no guarantee of success.

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Phase 2: List Building

This phase of the program is created by Sean Mize who apparently is a successful internet marketing coach. It consist of 3 modules, namely: the List building video lessons, Audios and Ebooks of which the video lessons are approximately an hour long.


Unlike the lessons taught in phase 1, this teaches you how to drive traffic to a landing page or a squeeze page created by yourself for the purpose of capturing subscriber’s names and emails. I am more positive about this phase as it teaches you the right way to be an affiliate marketer.

People on the internet always say that “money is in the list”, and they are absolutely right. List building is one of the most powerful tools to internet marketing. The more people you have on the list, the more money you are going to make online. I have no doubts about it.

However, this phase is only introductory and does not go into detail. Through this course, you will only learn how to set up an auto-responder and know the dos and don’ts of writing emails. You will need a lot more education in order to be successful in list building.

Phase 3: Create your own product

info-cash-phase-3-product-creationThis phase requires you to pay $197 for an upgrade to gain access to the webinar that teaches you how to create your very own digital information product.

Again, if you are a beginner, I suggest you avoid this upgrade at this moment because you are not ready as yet. You need to learn how to sell other people’s product (Affiliate Marketing) successfully before jumping into a whole new phase of Internet Marketing.

There is no such thing as becoming a millionaire overnight. While it is possible achieve success, it takes vast amount of time and effort to be successful.

My Sincere Advice to You

Join Info Cash only if you have prior knowledge on Internet Marketing because it is a slippery slope if you kick off your make money online journey on the wrong foot. At worst, you will give up on becoming an entrepreneur altogether (offline or online).

I would suggest that you check out my #1 recommended Internet Marketing Course before you proceed to PPC marketing. This way, you will have all the basics you need to excel into the next level.

As always, I invite you to share your thoughts with me on Chris Carpenter’s Info Cash. All you need to do is leave a comment below and I will reply to you as soon as possible. If you like my review, please feel free to share it with your friends and family by clicking on the social buttons below. Sharing is caring!

Your pal,


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