Is Pure Leverage a Scam? – In my opinion “No”, but….

pure-leverage-mainName:  Pure Leverage
Website:  www.pureleverage.com
Price: $24.95/mth + Many upsells
Owners: Joel Therien

Bare Naked Scam rating: 1 Thumb Down


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Pure Leverage – An overview

Well this review was long overdue. I came across Pure Leverage in January 2014 and had read many bad reviews on them. As I didn’t really understand what Pure Leverage was back then, I gave it a pass.

Recently, I’ve decided to re-look into the program and give Pure Leverage a benefit of doubt. I’ve took the leap of faith to join Pure Leverage to better understand what Pure Leverage is all about and what it has to offer. Many things have changed since I first got to know about the program. Basically, Pure Leverage have tackled some critical issues involved with their support.

There are two things I would like to address in  this review:

  1. Is Pure Leverage a Legitimate Business or a Scam?
  2. Is Pure Leverage opportunity suitable for anyone?

What is Pure Leverage?

pure-leverage-member-areaPure Leverage, a company which is a part of Global Ventures Opportunity (GVO), is founded by Joel Therien in 1999. Pure Leverage is a company that provides online marketing tools like auto-responders, lead capture pages, video email service and conference room.

It is a legitimate business and their online marketing tools provided by them are one of the cheapest amongst its competitors. The quality of their online marketing tools, though not the best, works fine. The only thing I didn’t like about the marketing tools is its usability. It is rather complicated and does not come with clear instructions.

Pure Leverage is not only a company that provide marketing tools, it is a business opportunity itself. Based on the platform of Multi-Level Marketing (MLM), a person who joins Pure Leverage and promote its marketing tools suite can earn residual income. However, it is not exactly a great opportunity for anyone to join. I’ve rated Pure Leverage a “One Thumb Down” solely because it is not suitable for beginners, other than that it is a legitimate business.

The Compensation Plan

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The Business Opportunity

Pure Leverage is more of a company that provides a online marketing tool than an actual opportunity. Though there is an opportunity to start an MLM business with Pure leverage, I would not recommend it to anyone, especially beginners.

pure-leverage-trainingThe reason is simple, if you are totally new to online business, would you know what an auto-responder, lead capture page, conference room, etc is? If you do not know what it is and how it will benefit you or other people, how are you going to market those online marketing tools to someone else?

I understand that there are training to sell those tools but it definitely do not come cheap. The standard membership that you have paid for ($24.95/mth) do not cover any sales training but rather covers a walkthrough of how to use the online marketing tools. Basically, your standard membership do not teach you how to start an online business.

If you are totally new to online marketing, you wouldn’t know how the marketing tools are going to help you even if you have gone through the standard membership training videos. The “Starting an Online Business Training” only starts when you upgrade your membership to “Smart Marketing Coaching”.

The Upsells

When you first chance across Pure Leverage, you will be offered $1 to trial the program for 30 days, after which if you have decided to use their online marketing tools permanently, you will be billed $24.95/mth. However, if you would like to re-sell the online marketing tools to other people, you will need to pay $19.95/mth to purchase the rights.

Within the members area, you will be able to find several products that are recommended for you to purchase:

  • Take Massive Action – $97 one-time payment
  • Smart Marketing Coaching – $47/mth
  • I.P Syndicate Center – $97/mth
  • GotBackup – $7.99/mth to 12.99/mth
  • Online Marketing Masters Workshop – $497 one-time payment
  • Freedom Live 2014 Las Vegas – $197 one-time payment

Take Massive Action ($97 one-time payment)

This is a 12 hours video series where 15 top MLM marketers shares their tips and secrets on how to build a successful business. There are some familiar faces after going through the speakers list like Kimball Roundy who developed “5 Minute Mogul“. I had personally tried and tested the mentioned and did not give it a passing grade. You may want to check out my review by clicking the links above.

Though the video series may provide you with some valuable information, it is more focused on building an MLM business (a business model that I do not recommend).  Especially when you are a beginner in the make money online industry, after going through the video series you will still be stuck and would not know how to progress. I do not think it is worth a beginner’s time and money to purchase the video series.


Smart Marketing Coaching ($47/mth)

If you want to know how to start building a business with Pure Leverage, this is the course that is recommended. Take note that the basic membership ($24.95/mth)do not include any training materials to help you get started on building a business.

Smart Marketing Coaching is developed by Terry Anglin, the head coach of Pure Leverage. He will hand hold you through getting the fundamentals of setting up an online business right. The course will cover everything about wordpress, learning how to use Cpanel and how to setup a domain. On top of that, you will be getting 1 additional wordpress theme and plugin each month as long as you stay as a member, and 80 Private Labelled Rights (PLR) books.

I will be very frank, for $47/mth for such a program is definitely not worth it. Firstly, if you want to know more about wordpress and Cpanel, just head over to youtube and you will get free education there, and if you want to know more about setting up a domain, usually your web host like Hostgater, namecheap, Wealthy Affiliate, etc will have free training for you as well.

If you are not familiar with wordpress, I can tell you that there are thousands of free wordpress themes and plugins that you can use without restriction unlike Smart Marketing Coach where you only get one wordpress theme and plugin per month.

Lastly, if you do not want to start your online business as a sleazy sales person, then you do not want to sell PLR products. Most of the time PLR products are of low quality and it do not benefit the people who are reading it. If you do not want to do unethical business, then don’t start with selling PLR products.

VIP Syndicate Center ($97/mth)

With this upgrade, you will be able to get higher commissions for each sale you have made. Your basic reseller rights ($19.95/mth) will entitle you to 50% commission for each sale you have made whereas as a VIP Syndicate member, you are entitled to 100% commission. The picture below will show you what exactly is in the VIP Syndicate Center.


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GotBackup? ($7.99/mth to $12.99/mth)

This is a consumer-based product where documents can be stored on a cloud storage. You do not need to buy re-seller rights for this, however, you need to own the product before you can sell the product.

I’ll be frank that I do not trust GotBackup at its initial phase due to the fact that the other products in Pure Leverage faces critical errors during its setup phase. Backing up documents are such important task and I do not want my documents stored in a newly developed program. For me, I would rather chose “Dropbox” instead as it is well developed and stable, and the prices are on par with GotBackup.


Online Marketing Masters Workshop ($497 one-time payment)

Another video series seminar done by most of the same gurus in the “Take Massive Action” video series. This video series provides you with the fundamental education you need to build a successful business. Much the same as the training you will get with the other upsell products in Pure Leverage.


Freedom Live 2014 Las Vegas ($197 one-time payment)

This is a yearly event done by Pure Leverage where they invite successful online entrepreneurs to share their tips and secrets to build a successful business. I would say that this is more of a motivational video series that motivates you to take action with your life.

Through the 16 hours video series, there’s definitely something to learn from each of the speakers.


My Sincere Advice to You

If you have prior experience in online marketing, I believe you will find Pure Leverage quite useful as its price for the online marketing tools is affordable.

However, if you are new to online marketing and are looking for a way to start an online business, then Pure Leverage is probably not a good choice for you simply because you cannot get any proper training to start a business with the standard membership ($24.95/mth). Your education on how to start an online business begins at an additional upgrade of membership ($47/mth).

At the cost of $71.95/mth ($24.95/mth + $47/mth), I could have gotten a 10 times better training course at almost half the price plus other useful tools like web-hosting and keyword tool. I would recommend anyone who wants to start a online business to check out my #1 Recommended Online Business Training Center. That is the place which guided me to become an experienced online marketer.

If you have any experience with Pure Leverage or you would like to share your thoughts, I welcome you to leave a comment below. If you find my review useful and informative, please help to share it with you friends and family by clicking on the social media buttons below.

Your pal,



  1. I agree with you on this one. I joined the program in April and had a lot of issues with them, for some reason I could not download and set up Gotbackup, spoke to them several times, no help or solution, my $9-95 x2 gone, I was also charged $24-95 and $19-95, they promised to refund the $24-95, to date nothing . Bloody scammers.

  2. I am familiar with aff marketing and tried it but never made money I understand you need traffic , good landing page., SEO niche yet never goes anywhere would love some real sound advice and can I make an income from doing this thanks for your time …

    1. Yes Denise! You can definitely make money doing Affiliate Marketing. Few years ago I had the same question. I tried many programs as well but never had any success. But if you got great training and support, I am pretty sure you will be able to achieve results as well. You should check out my #1 online business training center, it is one of the best online training platform for any aspiring online business entreprenuer. It is also the place where I learn how to make my first dollar online.

      Let me know if you need any help. I will be more than willing to assist.

      ~Jack (BareNakedScam)

  3. Hello Jack. I once considered Pure Leverage when it was first introduced. I found it rather difficult/complicated to understand…and the upsells drove me crazy. Your review is extensive and thorough.

    It amazes me how many programs are out there that profess to make your life easier and yet that is not the case….unfortunately that lesson is learned too late.

    I feel anxiety just reading this review because of what I experienced. Thank you for the hard work you obviously put into doing this review. Well done!
    Angela Zechinato

    1. Thanks for your comment Angela! All the best!

      ~Jack (BareNakedScam)

  4. Hi Jack, This review is probably the most professionally done review that I ever seen. I just finished a Pure Leverage review and it doesn’t hold a candle to your post.
    Now about your content. I totally agree with your opinion about Pure Leverage. By the way, all I have to see is MLM, and I run like hell, and don’t look back.
    Good Job

    1. Hey Darrell,

      Thanks for your comment! Yeah, unfortunately this program is a MLM. I guess the best way for the owners of Pure Leverage to make bigger profits is via the MLM platform. Before you know it, you have already spend lots of money on the MLM and you didn’t make a single dime. You should run when you see MLM. LOL!

      ~Jack (BareNakedScam)

  5. I’ve heard of Pure Leverage before. I don’t really like online MLM schemes. They are not made for everybody. If you check their income disclosure it says that only 1% of the members actually make money.

    I’d rather create a beautiful website like yours and set up a long term business.


    1. Hi Nishkarsh,

      Totally agree with you! I’d rather create a sustainable business. MLM opportunities are history for me. I had joined a ton of them and never made a single dime though I made some sales. I’m lucky to have found Affiliate Marketing and I am totally enjoying what I am doing.

      ~Jack (BareNakedScam)

  6. Hey Jack, that was a really great read. MLM’s are bad news. I was apart of one once, and never again! Have you heard of Herbalife?

    1. Hi Jen,

      I heard of Herbalife. Were you a part of it last time? I would like to know more about your experience.

      ~Jack (BareNakedScam)

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