Pure Leverage Review: 5 Important Reasons Why You Shouldn’t Join

I came across Pure Leverage in January 2014, yes that’s how long this company is, and it is still standing! I’ve read quite a number of Pure Leverage reviews and saw many people claiming “Pure Leverage Scam!”

Pure Leverage Review

Honestly, at that time, I didn’t really understand what Pure Leverage was back then, I gave it a pass.

Recently, giving it benefit of a doubt, I’ve decided to join the program to better understand what Pure Leverage is all about and what it has to offer. Many things have changed since I first got to know about the program.

So, in this article, I am going to tackle important things you need to know about the company. Is it a scam or legit? Let’s find out.

  • About Pure Leverage: Pure Leverage is a company that provides online marketing tools such as lead capture system, autoresponder, live conference, etc., and it entices its customers to promote its products and be paid through an MLM compensation plan. Pure Leverage is part of a bigger corporation called Global Ventures Opportunity which is founded by Joel Therien in 1999.
  • Price to join opportunity: $24.97 monthly + $19.97 reseller fee, $97 for their VIP package
  • Pros: Pure Leverage offers cheap online marketing tools that can help with expanding your business. You can earn money when you became an effective reseller and recruiter in their compensation program.
  • Cons: The quality of their product with its dated user interface isn’t helping them stand out in the saturated market. Members will have a hard time convincing others to use the products.
  • Founder & CEO: Joel Therien
  • Pure Leverage at a glance: We do not recommend its products because of its dated user interface and poor user experience. Nowadays, there is no lack of online marketing tools. Small businesses and individual would rather pay a little more to use a service they can trust. The price is never the determining factor when it comes to online marketing tools. Hence, people who tries to promote the services of Pure Leverage will find it hard to succeed.



OUT OF 5.0

1. Is Pure Leverage Legit?

Pure Leverage is legit in a sense that they offer online marketing tools that people need to run their business, but its dated user interface gives an impression that the products are of low-quality.

So, people promoting Pure Leverage’s products will often be associated with being sketchy because they seem to be promoting low quality products with the objective of being paid.

Technically, Pure Leverage is legitimate company under its jurisdiction, but its product appeal shreds a different light to the company.

2. The Pure Leverage Products

Pure Leverage claims to provide an elite and unmatched suite of marketing tools at 1/10th the cost.

While the latter is true, but unfortunately the former is not.

Customizable Authority Blog

I’m pretty sure you would have come across this if you are thinking about joining Pure Leverage:

I’m not trying to make give Pure Leverage a bad name, but objectively, don’t you think the blog template looks 1999?

Nowadays, you can create a WordPress website for as little as $1.99 per month that gives you a modern looking website. Honestly, I do not see the value in this part of the product package.

Lead Capture System & Autoresponder

No professional marketers will use lead capture templates like this today, it may be effective back in 2010, but not anymore. Pure Leverage has not progressed with time.

Plus, in 2022 and beyond, there are a ton of freemium lead capture and autoresponder services. For example, mailerlite where you can create landing pages, lead capture pages, autoresponder all for free, up to 1,000 subscribers, and most importantly, they are reliable and up-to-date.

Personally, as marketers, we don’t see a need to pay for such services unless your business is growing in scale.

Live Conference Room

This service was probably revolutionary back in the day, but with the rise of tech companies like Zoom and Google Meet where you can conduct meetings for free, this service is kind of pointless.

Let me know what you think.

3. How much does Pure Leverage Cost?

It cost $24.97 per month to get access to the online marketing tools mentioned above.

And if you want to be a reseller to earn from promoting Pure Leverage’s products, you have to pay an additional $19.97 bringing the monthly cost to $44.94.

Let me justify it with the cost of online marketing tools you can find on the market right now:

  • Authority Website through WordPress: Minimum $1.99 per month
  • Lead Capture Page and Autoresponder: $0
  • Live Conference Room: $0

4. Compensation Plan

Pure Leverage offers up to 100% commissions on their marketing tools. However, you need to avail of their basic tools and training of $24.97 monthly and pay an additional $19.97 per month before you can resell their products.

Plus, you need to purchase an upsell of $97 for access to their advance training.

After that, you will be trained to sell products to their target audience. Their target audience are typically those people that is just starting in their business or MLM.

Basically, the only way to sell their products is to people who are not agile with online business. But I’m pretty sure when those people becomes more knowledgeable, they will find Pure Leverage’s product offerings unnecessary. I digress.

Now let’s take a look at how Pure Leverage’s compensation plan works.

First-month membership

  • You will get 100% commission on all your direct referrals in you first month..

Succeeding months

  • After your first month, you will only now get 50% commissions on all your direct referrals and 50% matching check bonus from their total income.

When your referrals successfully get their own referrals, you will get 50% commissions from that new referrals. Just like any other MLM companies, you will get more commission as more members join your downline.

Sounds great right? 

However, there is a downside. As I mentioned, you need to pay for the $19.97 per month to be a reseller right? That money goes straight to the company.

The $24.97 and the $97 VIP package payment (if you ever availed) would go to your recruiter. If you successfully recruited someone, you’ll get the same perks. The $24.97 and the $97 straight to your pocket.

So, what happens when you do not pay for $19.97 to be a reseller and you promote their products to someone else. When that person purchase Pure Leverage’s products, you wont get any commission. The commission will go straight up to the next person above you who is a reseller.

When you became a reseller but didn’t avail of the $97 VIP package, you wont get that $97 when any of your referral availed of the VIP package. That money will just go to other qualified to receive that commission. It is a pay to play system.

5. Pure Leverage a Pyramid Scheme?

All negativity aside, most pyramid schemes do not last long, but Pure Leverage has been in business since 1999, which is a strong indicator that it is not a pyramid scheme.

The premise of pyramid scheme is to make money from upfront fees paid by the new members and does not usually involve any marketable or valuable products.

With Pure Leverage, though their products’ user interface looks dated, which gives the impression that they are of low-quality, but they are useful and actually valuable for people who are new to online business.

So overall, Pure Leverage is not considered a pyramid scheme. But, if you do think it is, feel free to share your opinion in the comments.

6. Pros and Cons


  • They offer a 30-day money back guarantee in case their products are not suitable for you
  • You get to earn money when promoting their products


  • The user interface of their products look dated making them look
  • Their products aren’t necessarily cheap as they have claimed
  • You need to pay to get paid

Verdict: Final Opinion of Pure Leverage

The Pure Leverage products may be revolutionary and “value-packed” back in 2010, but not anymore.

Nowadays, there are so many freemium tools out there with modern user-interface and superb reliability, you almost do not need to pay for anything to run a business.

Now back to you, do you think you would spend $24.97 per month for outdated tools, when now you know there are so many free alternatives? I’ll let you decide.

Personally, I see no reason to join Pure Leverage for the tools other than trying to make money from it.

Honestly, there are much better ways to make money, you just have to do some research. If you want my recommendation, I would say to check this out.

Thank you for your time, I hope this article helped!