Modicare Review – Best Indian MLM Company or Bad Business Opportunity?

Health and wealth, these are the two words that I can think about whenever someone mentions Modicare.

I guess it’s the same reason why you’re here too.

But before anything else, let’s get two things clear.

This Modicare review is about the MLM company launched by Samir Modi in 1996, not the “Ayushman Bharat Yojana” (aka “PM-JAY” or National Health Protection Scheme) launched in 2018 by the Ministry of Health and Family Welfare in India.

Another thing I want to point out is that Modicare (MLM) is not the “First Direct Selling Company in India.”

It is, however, the first Indian company to use a Direct Selling and Multi-Level marketing business model.

I brought this matter into light because I’ve seen plenty of Modicare Consultants (distributors) that claim such a thing. 


Nevertheless, I do not doubt that Modicare is one of the top MLM companies in India.

It has been around for almost three decades now, sells plenty of useful products and provides a legitimate business opportunity where your average Sanjis and Preyas had made money from.

These things aside, I guess the big question is:

Is Modicare an excellent business opportunity for you?

Well, I’ve listed down all the information you need below.

Quick Modicare Opportunity Summary

Product Quality

There are people who claimed to have gotten good results from Modicare products after 3 months or so. 

However, there are also others who complains that they are too expensive, has inferior quality and some even contains harmful chemicals.

So like most MLM products, you’ll have to try them yourself to see if they’re worth promoting to others.

Business Difficulty

Based on the company’s own statement, it appears that out of “100,000 of their consultants”, only a little over 100 (less than 1%) actually made a decent income with the company.

You’ll need to possess the skills of top network marketers to be among that percentile, two of which is being comfortable in the sales industry and the ability to persuade other people.

Furthermore, you’ll have to know how to find an endless source of prospects and leads, especially since most of Modicare marketing materials are in Hindi.

Bottomline, it’s tough to be financially successful with this business and it is definitely not for everyone.

Cost to Join

I’d give it a positive score for this category since you can join Modicare for free and enjoy the discounts on its products. However, should you wish to make money from the company, you’ll have to meet monthly product sales and quotas and that will cost you money.

Overall rating :  2 / 5


The first thing you have to consider before joining Modicare is if the products have done wonders to your life.

If not, then there’s no reason for you to join this company, because how will you convince other people to buy your products? Lying is always bad for business.

The next thing you have to think about is how to get constant leads and prospects. All of the top earners of Modicare have build a massive network of consultants, and that is exactly what you have to do to be financially successful with this business.

But the thing is, if you only know how to prospect your family, friends and co-workers, you’ll run out of prospects eventually and you’ll get stuck.


You must also keep in mind that Samir Modi designed Modicare originally for Indian-market, and all marketing materials are mostly in Hindi. This will be a non-issue if you speak Hindi and plans to promote this business in that market. But if your goal is to expand globally, there will be a language barrier. You’ll need to take advantage of the Internet to overcome these issues and this program will help you accomplish that.

If at this point you think that Modicare is not the business opportunity that you are looking for, selling and recruitment is not really a passion of yours,  then I’ll suggest that you check out this program. It is the program that allowed me to quit my full-time job and still earn a full-time income from home.



What is Modicare?

Modicare is an India-based Multi-Level marketing company launched by Samir Modi.

It sells a wide range of products in overall Health and Wellness, Personal Care and Skin Care, Home Care, Laundry Care, Baby Care, Auto Care, Food and Beverages, Jewelry, and even Agriculture.

Modicare also offers a business opportunity where you can earn money by selling its products and by recruiting people.

But aside from its products and company history, some crucial information is lacking on the Modicare website. 

There is no information about the ingredients of its products, and there is no income disclosure regarding its members.

It also appears that the company hasn’t made it to the international scene (yet), which is a bit surprising considering it has been around for a long time.

And while some information suggests that it has a branch office in Nepal, no international branch offices are mentioned on its website.

Furthermore, I wonder why most Modicare reviews, even the latest company videos on YouTube, are in Hindi. 

Don’t Modicare have international members? Is the company just targeting the Indian market?

Nevertheless, the company seems to be a big deal in India.

I’m just having a hard time trying to figure out how this business could work in the global scale, both online and offline, since its specifically designed to target Hindi-speaking market.

When did Modicare Start?

Modicare was launched in 1996.

It has been around for almost three decades now, and as I’ve mentioned briefly earlier, you might even encounter someone saying Modicare is the “first MLM company in India”.

Multiple sources indicate that various MLM companies have been in the country way before Modicare. 

In 1996 alone, Enagic and 61 others were registered first before Modicare (Source). 


The controversial Amway has also made its mark in the Indian market in the same year, while Oriflame is said to have started operations as early as 1995.

Modicare, however, is the first Indian-owned MLM company. 

And in the spirit of fairness, I won’t go as far as to say that some people are merely making false claims so you’ll be enticed to join the business. 

It could be that they are simply “misinformed” (or drunk).

Kidding aside, longevity isn’t the only success meter in an MLM.

But I have to admit that a solid track record is one of the things I always look for in business opportunities; MLM companies included.

Joining an Old MLM Company like Modicare, Good or Bad?

I’d say both.

Most of the time, the only people who make a lot of money in MLM (except for the founder/s) are the early joiners.

So it pays to be the first to join a new MLM company.

Because then, everyone else who joins will be under you or your recruits, and in MLM, you earn commissions from the sales of the people under you.

Modicare began its operation in 1996. I’m not saying you’re a few decades too late in joining, but if you do, I’m guessing there are already at least 100 levels of distributors above you.

There’s also almost no more hype about Modicare anymore, and everyone you know might already be a member.

Worse, they already have a terrible experience with the company, so recruiting new people to join your team will be near impossible.

Unless you know how to take advantage of the Internet to generate massive leads, you’ll probably have to rely in selling tons of products on your own to make a decent income.

On the other hand, new MLM companies such as iBuumerang and Tava Lifestyle can give you a chance to put your self in the optimum position as you build the business.

However, there’s always that risk that the company might not survive the harsh industry, and it might not be around next year.

But this is my opinion. If you want to speak yours, please do so in the comments section below.

And when it comes to MLM business opportunities, I always look at three things to assess if the company is worthy of my time and investment.

Regardless if it is new or old, I always look at (1) the Owner, (2) the Products, and (3) the Compensation Plan.

Who is Samir Modi, the Owner of Modicare


Samir Modi is the younger son of K.K. Modi (Founder of K.K. Modi Group) and Bina Modi. He is the grandson of Rai Bahadur Gujarmal Modi, the original founder of Modi Enterprises in 1933.

So when it comes to the world of business and entrepreneurship, Samir is no greenhorn by any means.

And as it says on his company bio,

“An alumnus of the famed Harvard Business School, Mr. Samir Modi’s stint in the US, has given him a global perspective and a multicultural approach to work.”

He established the Colorbar Cosmetics in 2004 and the 24Seven convenience store, said to be “India’s first of its kind round-the-clock convenience retail chain.” 

Hmm… Another India’s first? Sounds familiar.

And while Samir Modi may not have actual network marketing experience as he is raised a businessman, he definitely knows how to keep an MLM company afloat.

Leading the company and keeping it growing for almost 30 years is no easy feat. 

On the downside, it appears that he only managed to make Modicare a big name in India but nowhere else.

There’s not many Modicare reviews out there from people outside of India and before this review, I haven’t heard any of the company products.

I’m thinking, should someone join Modicare, does it mean that they have to start learning Hindi? 

Food for thought.

What Exactly does Modicare Sells?

The company sells almost everything. 

From health and wellness, food supplements, cosmetics, food and beverages, baby care, jewelry, home supplies, and even auto care and agricultural supplies.

Modicare, like most MLM companies, doesn’t manufacture its products. 

The company management simply strikes deals with different manufacturers and suppliers to get exclusive distribution rights of their products.

So don’t be surprised if a Modicare Consultant approached you with hundreds of products in tow.


There are too many Modicare products to mention, so I’ll just list them by category and the brands offered on each.

  • Health and Wellness – Well, EnviroGlobe
  • Skin Care – Fruit of the Earth, Schloka
  • Colors – Urban Color, Prowhite
  • Personal Care – Essensual, Salon, Freedom, Fresh Moments, Softwash, Velocity, Baby Spa
  • Home Care – Duz All, Washmate, Beyond Blue, One Der Drop, Sparkle, Steri Clean, AutoWash
  • Foods and Beverages – Fruit of the Earth, Soul Flavors, Soul Pops
  • Jewelry/Amoli – Diva, Maharani, Turkish
  • Agriculture – Active 80, ACTIVMAX, ACTIVZYME

The company provides a “100% Satisfaction Guarantee” and offers a “30 Day Money Back Guarantee” on its products.

However, I think most people join the company for an entirely different reason.

Because when it comes to the quality of Modicare products, there seems to be a huge discrepancy between the experiences of customers.

Are Modicare Products Safe?

The company claims that “the ingredients on their products are chosen with the highest quality and purity.”

This is what Modicare’s 100% Satisfaction Guarantee is all about.


However, if there is one thing consistent about any MLM company (other than recruitment is always the key to success), they all claim that their products are the best.

Any MLM company will say that their products are made of the “best and safest” ingredients there is on this planet, and for me, Modicare is no different.

When it comes to the safety of Modicare products, there isn’t a way to tell unless the company makes every label of its products available to the public.

There is also not much information about the Modicare products elsewhere on the Internet. 

It’s either the products are not popular with customers, or the company purposely made it a private matter.

Ironically, it isn’t that hard to find people that say Modicare products are not safe to use. 

Based on customer experiences, they say that the products contain harmful chemicals, are low quality, and some are very expensive.

All are common complaints you hear against MLM company products.


Does Modicare Products Work?

To be honest, I see nothing special about any Modicare products compared to the products of other MLM companies out there.

And just like every other product, there will be people who have good experiences and bad experiences.

For Modicare products, the Soul Rice Bran Oil and Essensual Instante Tea Tree Oil are said to help grow hair back (Someone should give John Travolta a call).


The Well Noni Juice is also said to help others lose weight.


There are other testimonies out there too where people praised Modicare products for helping them get rid of diseases and made them feel young and energetic.

I am not saying these claims are not true.

However, aren’t these the same spiel you hear from distributors of other MLM companies?

And for every person that says good things about the Modicare products, there are probably the same number of people (if not more) that tells the exact opposite.

Speaking of other MLM companies, it’s hilarious that this guy badmouthing the Modicare products is a distributor of Forever Living. Real Classy, LOL.


But seriously, though, one thing I like about Modicare despite its controversies is that it offers a wide range of products to the customers.

Another MLM that does the same is Market America. It’s equally controversial too!

All things aside, I think the main reason why people join Modicare is because it promises a business opportunity that could provide them a passive income from home.

Compensation Plan

Modicare’s compensation plan is also called the Samir Modi Azadi Plan (Translates to Samir Modi Freedom Plan).

As I’ve mentioned earlier, most reviews and company videos, including the compensation plans are in Hindi, which I don’t speak.

Luckily, Modicare was kind enough to use English words on the slides, so I was able to gather enough information.

There are 8 areas of income with the Modicare compensation plan but it actually just falls into you selling profits and recruiting people.

And while you can make money selling, the bigger income are still for those who can recruit a lot of people.

1.Savings on Consumption Up To 20%

I think this is technically not earnings but savings. Modicare Consultants get up to 20% discount on all the products of the company. 

2.Retail Profits Up To 20%

You can earn up to 20% of profits whenever you sell Modicare products to non-members.

3.Accumulative Performance Bonus 7-22% (APB)

Starting here onwards, you will make money with Modicare by recruiting people.

Modicare uses a UniLevel compensation plan and has different ranks. You will achieve higher ranks by buying Modicare products and recruiting more people under your team.

In a UniLevel compensation plan, all your personal recruits will be placed on your first level (You are Ram in this illustration).


The personal recruits of your recruits will then be placed on the 2nd level and so on down to 9 levels.

So what does the product sales do with this?

Well, each Modicare product has a corresponding Point Volume (PV). To qualify for APB, you’ll have to earn 300 PBV (Total Personal PV Earned). 

Depending on your rank, you will earn between 7% to 22% of all the product sales made by you and your team.

Consultants earn 7% while the Director makes 22%.


4.Director Bonus Pool (14% Pool)

Every month, Modicare sets aside 14% of the total product sales.

If you get a rank of Director and above, you can qualify to earn a share of this pool by generating at least 60,000 group sales volume. You also need to have at least 1 Director on your team.

To earn commissions from #4 onward of the Modicare compensation plan, you’ll have to focus on building a large sales team to generate large product sales volume.

You’ll also have to encourage your team to do the same.

Basically, you’ll have to turn yourself and your team into recruiting machines. Oh what fun!

5.Leadership Productivity Bonus (15% Pool)

The company set aside 15% of the total sales of products per month. Senior Directors and above who earned 90,000 group sales volume will qualify to earn a share of this pool.

6.Modicare Outbound Travel Fund

When you hit the rank of Senior Director and above, you will earn a travel fund bonus which is a total of 3% from all the sales of your team in the same month.

7.Modicare Dream Vehicle Fund

Senior Executives and above will be given a cash bonus to pay for their dream cars, which is 5% of the total company product sales per month divided among qualified participants.

8.Dream Home Fund

3% of the total company sales will be divided among Presidential Directors and above to fund their dream home.

I wouldn’t lie; it was tough to gather information when you can’t understand the presenter’s language.

And in the middle of writing this review, I’m thinking:

How hard it will be for Consultants to explain the business opportunity to prospects that don’t speak Hindi?

The same thing applies if you join Modicare and you don’t speak the language.

You’ll have no choice but to learn Hindi, or else, you can’t take advantage of your primary target market.

Anyways, if you want to verify the information above, here’s one of the most recent video by Modicare.

It is in Hindi, but the words used on the slides are in English.

Did you watch the video? Don’t worry if you didn’t; I got you.

Bottom line:

Like most MLM companies, your decent income in Modicare will come from recruitment and not from selling the company products.

While you may earn up to 20% profits for every product, selling alone won’t beat the income of someone who has 10 active distributors on his/her team.

Imagine what someone with a team of 100 or 1000 people’s potential income will be!

So unless you are comfortable in the sales industry, and unless you can turn yourself into a recruiting machine, you cannot expect to earn a lot of money with Modicare.

You’ll have to find a way to find constant leads and prospects, and you must find the right people that will help you grow your team.

Using the Internet for your Modicare business is one of the best strategies to do so.

On top of these things, the company’s compensation plan also has another issue.

According to the FTC, any MLM company that gives a heavy emphasis on recruitment might be a pyramid scheme.

Is Modicare a Pyramid Scheme?

If you are planning to join Modicare, it is vital that you can defend your company whenever someone calls it a scam, a pyramid or Ponzi scheme.

Modicare’s compensation plan has some issues, but I think the company is not a pyramid scheme.

As proof, I would like to cite the FTC’s own words,

“…MLM’s actually sell their product to members of the general public, without requiring these consumers to pay anything extra or to join the MLM system. MLM’s may pay commissions to a long string of distributors, but these commissions are paid for real retail sales, not for new recruits.”

Modicare sells products to consumers regardless of whether they are members of the company or not. 

The company also doesn’t pay you directly whenever you recruit new people, but only when products are sold.

That being said, it is no secret that recruitment is the key to making money with Modicare. Period.

Is Modicare Legal in India?

Yes, Multi-level Marketing (network marketing) is legal in India, and so is the business operation of Modicare.

However, there’s been plenty of confusion and debates about the precise definition of legal network marketing in the country.

This is why in 2016, the Department of Consumer Affairs released the Direct Selling Guidelines 2016 and Prize Chits & Money Circulation Schemes.

In this guide, it states that legal MLM companies must have a real product that its members can sell to consumers to earn profit. (Source)

It clearly defines the distinction of legal MLM from Ponzi Schemes and Pyramid Schemes.

Are Modicare Consultants Making Money?

While there is plenty of crucial information missing on the Modicare website, there is an entire page of “Success Stories” of its members.

Even then, there isn’t an actual income disclosure statement that shows how much exactly these people are earning.

And another interesting thing I noticed is from a statement by the company.

Modicare claims that it now (the time of this review) has “40 centers, more than 100 products & 100,000 consultants.”


If this is indeed true, then I’d say less than 1% of Modicare Consultants that are making a lot of money.

How did I know?

Because out of the aforementioned 100,000 consultants, less than 100 of them are featured in the Success Stories page.


Cost to join Modicare (Free?)

It is free to become a Modicare Consultant. There are no upfront investments.

However, to qualify for residual commissions, you’ll have to purchase at least 300PBV worth of products.

The company provides no information regarding the PV of each Modicare products.

But I’m guessing it would be no less than $100 per month based on the product prices.

But this is just a guesstimate, okay?

If you have any reliable information regarding this matter, feel free to leave a comment below for a free Modicare product. (There will be no free products)

Conclusion: Should You Join Modicare?

I think this business opportunity best suits people who are comfortable and experienced in the sales industry.

Sales are the bread and butter of this business. Prospecting, selling, and recruiting is the key to success.

You will need to build and manage a vast network of consultants if you wish to make money with Modicare.

Also, the company’s primary target market is people who speak Hindi, so if you don’t speak it, you might want to learn the language asap.

It is also crucial that you’ve had a good experience of the Modicare products yourself; otherwise, how can you promote it effectively to other people?

Finally, over 95% of people fail to make a decent income in the entire MLM industry, and it might be over 99% in Modicare.

Nevertheless, I have no doubts that Modicare is a legitimate MLM company, and it sells profitable products.

If joining Modicare is the path you want to take, then I recommend that you check out this strategy used by top network marketers – including the successful Modicare consultants.

If Modicare is not the business for you…

If selling and recruiting people is not what you want to do to make money, then I highly recommend that you check out this program.

It is the program that taught me how to earn a full-time passive income from home, even as a complete beginner.

Anyways, thank you for taking the time to read this Modicare review.

I sure hope the information above is useful. Please pass this on to others because they might be looking for this information too.

And if you have any questions or thoughts to share, let me know in the comment section below.

Until here I wish you all the best in the future.

Your friend,


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